Amazon has been making headlines lately due to surges in counterfeits, imitation merchants, and elaborate fake review scams. It seems as though this giant got too big for its britches and can’t keep these under control.
There are countless stories of ruined livelihoods of small business owners due to counterfeit shops that sell knock offs of their products. Even when these counterfeit shops are reported to Amazon and taken down (which doesn’t always happen), a new one can just as easily pop up.
Sadly enough, even “verified sellers” aren’t always reliable since they are sometimes found to be unscrupulous. My friend who sells professional products told me about how a counterfeit claimed her authentic store was the fraud and the real store was shut down – what a mess!
Another concern is most things you buy online from mass retailers come from a large warehouses and not from the manufacturer itself. This has huge implications for anything with an expiration date or that requires climate controlled environment for potency, like probiotics.
In a recent Forbes article, Amazon.com: The Place Where American Dreams Are Stolen By Chinese Counterfeiters, journalists found that 25 percent of Amazon’s marketplace are Chinese knockoffs – and that’s just what’s specifically coming from China.
The problem is so out of control it’s crushing small businesses and leaving customers with imitation products. I see this as a pervasive problem that is hurting numerous people. As a doctor, what comes to mind when I hear all of this is the growing issue of fake supplements.
Supplements Are a Massive Industry
In 2015, the global dietary supplement market size was $112 billion. This is an industry that has almost no regulation and essentially operates on an honor code. This means we are guinea pigs unless we choose to take matters into our own hands.
Not really something you want to hear when it comes to the “vitamins and minerals” you’re putting in your body each day, is it?
While this is disturbing, we also don’t want to swing too hard the other direction, which would require pharmaceutical type regulations on supplements. Because this would mean only the companies with the deepest pockets would be able to survive in the supplement industry.
These would be the companies that could afford extensive testing, which would rule out small businesses that have high quality products but don’t have billions to pay for double-blind studies. This would take power away from the small, yet quality producers and quite frankly it would take power away from the consumer. That isn’t a good thing either.
What About Buying Supplements From Retail Stores?
Now, you might be thinking if you purchase your supplements from a retail store you’ll benefit from the discrimination and protection of that store. Wouldn’t names like Walgreens, Target, and even GNC work to protect their supplement supplies so they maintain a good reputation?
Unfortunately, the issue fake supplements is so pervasive even these stores aren’t immune from the problem. In fact, in some cases they are part of the dilemma. In a 2015 New York State attorney general’s office report, they accused GNC, Walgreens, Target, and Walmart of selling “fraudulent and potentially dangerous” supplements.
Here are a few more disturbing details from that same report:
- GNC supplements contained ingredients that were not listed on their labels. Some of which are very dangerous allergens for certain people, such as peanuts and soybean.
- A ginseng supplement from Walgreens turned out to be only rice and garlic.
- Six supplements from Target tested negative for the main ingredient they claimed – they actually contained beans, rice, peas, and carrots.
How incredibly frustrating. When it comes to retail stores, you cannot blindly trust them either.
If you do decide to opt for a retail store, I recommend small, independent apothecaries that have an excellent reputation with knowledgeable staff. These do exist and once you find a good one, it can be a huge relief to be able to trust them.
Who Should You Buy Supplements From?
So, what’s a consumer like you supposed to do?
Buy from trusted, professional producers (and suppliers) with the smallest supply chain possible.
Whenever you can, purchase straight from the producer.
And definitely avoid Amazon.
Here are a few of the brands I trust and recommend buying from directly or from one of their trusted suppliers:
- Ortho Molecular Products
- Thorne Research
- Xymogen
- Nordic Naturals
- Pure Encapsulations
- Prothera/Klaire Lab
- Metagenics
- Integrative Therapeutics
- Emerson Ecologics
- Natural Partners
- Bulletproof
- Seeking Health
- Dr Jill’s Retail store – we carry all these and more, direct from manufacturer. Call 303-993-7910 if you have questions..
Here are a few certifications that are great to see on reputable brands – keep in mind these could be claimed by a counterfeit on Amazon but they are still good to see when searching out a quality producer.
- Good Manufacturing Practices (GMP) Certified Manufacturing Facility by the Therapeutic Goods Administration.
- National Sanitation Foundation (NSF) International Certified for Sport – This is a certification in place to protect professional athletes from accidental positive drug tests.
Take the Time to Protect Yourself From Fake Supplements
Sure, it may be slightly less convenient to get each supplement from a supplier to avoid Amazon but if you’re spending your money on concentrated health products, doesn’t taking the extra few minutes to make sure you’re getting exactly what it says on the bottle seem worth it?
While Amazon might get this under control one day, it’s definitely not under control at the moment. This is why it’s best to get your supplements and anything else you consume from a supplier you trust and where the product changes hands as few times as possible. This is also the case with food when you think about it – anything you can get directly from a farmer is better than even a Whole Foods (which is now owned by Amazon).
When it comes to what you’re putting in your body, we know now more than ever before it’s worth it to be vigilant. This is an important step in taking control of our health and living our best, most fulfilling lives.
Share this article far and wide, it’s incredibly important information we all need to be aware of to take control of our health!
Resources:
https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market
This is concerning. I recently bought supplements from Amazon. But, even if they are from Amazon, these items are sold by certain businesses. I suppose you can learn which ones of those you can and can’t trust. I;m not surprised about WalMart. Just by instinct I would never have bought supplements from them. Do you still trust Pure Encapsulations now that it is owned by Nestlé? Even if I do, Nestlé does not deserve my money (or anyone’s), so I’ve taken that brand off my list.
I know… it is sad it has come to this! I love Amazon…Don’t get me wrong 😉 but I do think that it is best to purchase your nutritional supplements from either pharmacy, physician or health care provider or directly from the company itself.
Agree with you also love Amazon but not for supplements. The company I have used for 37 years is also having problems with people selling on Amazon when real distributors are not authorized to do that. Even though Shaklee offers a 100% money back guarantee, that is not offered if purchased via Amazon. You also have to watch products aren’t outdated. It has served us well for almost 4 decades to purchase direct. And oh by the way, Shaklee should have been near the top of your list, as the #1 Natural Nutrition Company in America. Along with quality, the science and source and formulation of ingredients in the vitamins and supplements is huge also.
I am sorry Vicki but I would not recommend my patients take supplements that contain corn and soy oil as are on the label of the first Shaklee product I reviewed.
It is understandable that you would assume all corn and soy are from genetically modified sources, but that is definitely not true in the case of Shaklee.
All their products are certified non-GMO. Yes it is possible to source these. One of the unique things about the company is the unusually rigorous testing performed on raw ingredients and on finished products, far beyond regulatory requirements. Thank you for your blog!!
Thanks for your correction, Sharon!
Non GMO is often sprayed with the same dangerous substances. Only Organic.
I agree with Scott Rubel,
I no longer buy Pure Encapsulations since it was bought by Nestle. Even if the supplements remain the exact same (questionable if not doubtful) I won’t buy from a company with low integrity.
Wow! Thanks for this info, I didn’t know Pure is now owned by Nestle!? :-{
Thanks so much for this article Dr. Jill
me too! supporting local is the best way to beat the chinese fakes
How about buying from an internet retailer that buys its product directly from the distributor, such as iHerb or VitaCost?
yes, I think that is likely a good option if they control storage and watch expiration dates 😉
What are your thoughts on NOW products? I like to buy from Thorne, Pure, or Biotics, when possible, but they’re pretty expensive. I tend to use a lot of NOW products: L-Glutamin, Quercetin, Super Enzymes, HCL, and others, so I’d be curious for your opinion.
NOW brand is not considered pharmaceutical grade product line
That’s good to know as I have been buying them. Can you detail a little further why they are not considered pharm grade?
And yet it is GMP Certified.
I suffer from vertigo and my husband has a rare form of excema. We’ve been told it’s because of our immune system. Can we buy from sainsburys or Superdrug or holland and Barrett. What strength ?
forbes and ny times not fake news?
I’ve taken NOW products in the past. I was quite shocked. How about Nature’s Way?
Hi Becky, best to stick with professional grade brands.
Again, can you explain what you mean by that “professional grade brands?” Or pharm grade?
What about Swanson? I note they have different levels of admitted quality.
I am most familiar with quality of Thorne Research, Xymogen, Orthomolecular products, Pure Encapsulations, and others. Swanson would qualify as supplement grade, not professional grade
As an NP and functional nutritionist, this is why I encourage my clients to purchase directly from me….I have had seen far too many well meaning friends, colleagues, etc be duped off of Amazon supplement purchases. Thanks for posting!
So are you saying that you can buy an Ortho or Thorne product from Amazon and it might be counterfeit? I have wondered about this possibility as some of the labels are faded or a slightly different color
Check out Kirkman to add to your list kirkmangroup.com. Their products are tested for 950 environmental contaminants. Most are their brand but also sell Thorne and Nordic Naturals. Probiotics are shipped on dry ice. Would love for you to assess the green superfood powders/products out there too! You have such valuable info, thank you.
Love Kirkman Labs… great professional grade products!
Kirkman Laboratories was busted for selling fluoride drops and tablets, which have not been approved by the FDA. Any company which sells fluoride products does not care about the well-being of its customers.
https://www.fda.gov/iceci/enforcementactions/warningletters/2016/ucm483224.htm
so… which is the real problem for you? your first sentence, or second? apples n oranges.
Supplements make me ill regardless of source…manufacturer or supplier…… I do have bio toxin illness (20 years}……but I know of many who complain of feeling unwell after taking supplements…… regardless of “health” …..paradoxically Pharmaceuticals do not have the same reaction with my hypersensitive body ……
What about fullscript that u order through your doc?
Excellent option for professional products
I always go to Natural Grocers to buy supplements. Are you saying that none of them are professional grade ? How do I know what is professional grade? If they aren’t considered professional grade, does this mean there is no benefit or just partial benefit?
Hi Melanie,
Some of the products at health food stores are quality-professional grade but others are not. Best to purchase from reputable pharmacy, physician, or health care provider or a least research before buying.
Your terms are very vague. Are you saying supplements at pharmacies are professional grade vs those at my local health food store? And what is “reputable”?
Professional grade is sold through pharmacies and physicians and has been tested for purity and quality.
Sadly any of them can be a target a few years ago I did buy from pure encapsulations from I thought reputable website and it turned out to be nothing but trash and junk It did not work one bit so I backslided it said it was magnesium glycinate bottle but I can guarantee you there was no magnesium in those capsules
Is there a way to tell if the product that you purchased is a counterfeit?
Hi Sarah,
Unfortunately I don’t’ know of any way to tell for sure…
While there is no simple way to know, if you search online for the product + FDA that may reveal any issues the FDA has had with the product. Do the same thing for the company + FDA too.
Yes I also love Amazon and have had Amazon Prime for years. I buy most everything there including sups. Our local Health Food Stores are small and expensive. Other places online like vitacost, vitamin shoppe, iherb, etc., charge crazy prices for shipping and handling and take a good week or more to receive. I also have group of trusted companies I usually buy from on Amazon. I don’t know for sure if I’m being scammed or not. Wish there was a way to know for sure.
Hi Marci, yes! I love my Amazon Prime as well… buy all you want there just best to leave supplements to certified suppliers only and not buy on amazon.
I buy some of my supplements from Swanson, including their brand. Their prices are usually a bit lower than found elsewhere, but I have wondered about the quality.
Hi Margaret – I recommend purchasing from only professional brands.
Warmly
Dr Jill
What is your opinion on Pro Caps laboratories and Andrew Lesman? They manufacture all types of supplements. Thank you.
I have not heard of that company
I blog often and I truly thank you for your information.
This great article has truly peaked my interest. I’m going to
take a note of your blog and keep checking for new information about once per
week. I subscribed to your RSS feed too.
Hi Dr. Jill,
What are your thoughts on brands like New Chapter, Pure Synergy, and Standard Process?
Hi Jack
Most of these supplement great supplement grade products but they are not professional grade.
What is your opinion on buying supplements from Puritans Pride ?
I only recommend professional grade products. Unfortunately that is not one of them.
Great information Dr. Jill,
Most supplement companies sell directly on Amazon – so their online storefronts would be the safest place to get an authentic product from their lines. My only reservation is, how long has it been at the Amazon Warehouse and is it temperature controlled?
Disclosure: I currently am a Functional Medicine consultant for Biotics Research (43 years of professional supplements).
You should expand this article illustrating how some companies test every raw material that comes in and where their products are manufactured. Biotics Research has the only GOED and ORIVO certified fish oils in the US. Single sourced from anchovies (no mackerel or sardines) and processed close to the shipping port (Chile). Many of the companies you listed as “professional” don’t know where the fish was caught, where it was processed, how long it was in storage, or know logistically how it got to their facility. ORIVO (Norway) can genetically track the fish back to the source and randomly tests for quality and purity.
I’d love for you and your patients to try some of our Products and recommend them in your future posts. In good health.
Nootropics are natural supplements or drugs that have a beneficial effect on brain function in healthy people.Many of these can boost memory, motivation, creativity, alertness and general cognitive function. Nootropics may also reduce age-related declines in brain function.
Dr Jill, good review of this industry problem. I like the company list you provided. Those companies are on my list as well. I’ve been investigating supplements since the 90s and I agree, few are talking about this problem. Two groups supplements I often see red-flagging are
1 male performance supplements
2 weight loss supplements
Searching online for “FDA Tainted supplements” reveals a massive list of supplements the FDA has had problems with. Many of these products are in the two groups mentioned above.
I hope this helps your patients and readers.
So what are your thoughts on going through Vitamin Shoppe? Wouldn’t they get those same great professional grade products straight from the manufacturer?
No unfortunately, this is not a great source for vitamins
Do you trust all of the brands sold on Natural Partners, such as Life Extension? Thank you!
Most brands sold on Emerson and Natural Partners are quality
Thanks Jill, great article! I’m an independent consultant for Neal’s Yard Remedies organic health and beauty and our products are constantly showing up on Amazon which we don’t allow. Sadly, as you mention, there’s no guarantee who you’re actually buying from (unless you’re specifically shopping the manufacturer’s store on Amazon), and you may be getting products that are past their expiry date, with no recourse from the manufacturer. If it seems like too good a price to be true, it likely is. Thanks for opening people’s eyes to the issues w/ purchasing supplements on Amazon.
On another note, I have always been a big Thorne fan, and recently I had a practitioner tell me that she felt they’ve gone downhill recently. I’ve not had any indication of that elsewhere and see that you still recommend them, do you have any thoughts on that? Thanks Jill!
Hi Heidi
Thank you for your comments. Sadly many of the original professional brands that I have grown to trust have changed direction or ownership and not all maintain the quality they once had.
warmly
Dr Jill
Good afternoon. Do you have direct evidence that a supplement product purchased through Amazon was fake based on reliable scientific testing? You state “In a recent Forbes article, Amazon.com: The Place Where American Dreams Are Stolen By Chinese Counterfeiters, journalists found that 25 percent of Amazon’s marketplace are Chinese knockoffs – and that’s just what’s specifically coming from China.” However, this statement does not indicate that a supplement product purchased through Amazon was fake. You appear to apply this percentage to Amazon products and then assume some or all supplement products purchased through Amazon fall within this percentage. Thank you.
Yes, actually, we had a private investigator do research and our findings were shocking. Still a big ongoing issue that many consumers are unaware of… That in addition to patient complaints of receiving expired product or product altered in some way from original.
Hi! Pure is no longer safe. It was bout by some company like Hersheys? I forget which.
Pure Encapsulations is a low-quality unsafe brand since its purchase by mega-corporation Nestle. I used to take their daily multivitamins and started receiving tainted capsules that contain alarmingly discolored contents. I think you should amend this list to remove Pure Encapsulations before someone gets hurt.
Hi Alan,
I still believe that Pure Encapsulations purchased from your physician or pharmacist is a high quality brand. If you purchased the product online, or from retailer like Amazon, that is another issue as other patients have also had issues with with online purchase from third party retailers.
warmly
Dr Jill
Do you consider Juice Plus+ professional grade? Many of their products are NSF certified. Only available through direct sales. They don’t offer a wide variety of products, but what they have, they do well. Their shakes are great, and I’ve had tremendous outcomes (and my family) with the encapsulated fruits and veggies.
Hi Dr. Jill I have spent hours looking for a combo of supplements for joint pain. My son was in a car accident with a drunk driver and broke his foot. He has 4 screws. It’s been almost a year and his foot and knees and back hurt him. He’s young and in good shape but he was hit head on. Please help me What would you recommend for him and where can I buy it. I also had a neck and back fusion and knee replacement years ago and now have a lot of pain too. Please help us! I to fell ignorant of the guard Amazon and others have been putting their greed in front of human health how sad.
You might try DrHRejoint or SPM Active
Hi Jill, I’ve been ordering Pure Encapsulations product from a site called PureFormulas.com based in Miami. Is this not advisable? TIA
What would you say about the AIM companies products ?
I am not familiar with AIM
What about the company ASEA? I’ve been looking into their redox product
Hi Michele
There is a lot of hype around ASEA and recently a distributor contacted me to try for 30 days. I saw no major difference and not convinced because there are little scientific studies supporting their claims
warmly
Dr Jill
is mega food and also carlson good brands? what vitamin stores are good to order from to be able to choose a wide variety of brands Pure Formulas.com or like vitamin shoppe,iherb,swanson,vitacost?
Hi Teri
These are also supplement grade brands. You can find professional grade brands here if you want to know examples.
warmly
Dr Jill
Hi Dr. Jill, Thankyou so much for your reply. I am an older woman with so many health issues Ive had severe thyroid problems and very high anxiety all of my life and had a thyroid scan done after begging and it showed that i barely had a gland left so im assuming that means i have hashimotos. Over 10yrs ago after moving into a lot of mold after a bad divorce and extreme stress i developed so many other problems…a tender growth on my head,hives and rashes chest pains dry burning eyes and skin that feels like the heat cant get out and menopause and all of the Drs ive been to put me on anti anxiety and depressants and bp pills and i have very high cholesterol. Because of the shape im in from everything (the mold) I cant barely function or have the means to go to a better Dr. I think i may have cushings also because i have a hump and lots of pain. Please help me with any advice what could help me. I plan on ordering from your site when i get some money. Thankyou Dr. Jill and God Bless
Are you familiar with biotics research? I’m curious as to your opinion on the quality. Thanks
Yes, Biotics Research is excellent and professional grade quality.